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Transportation North Carolina

Old Dominion Freight Line: 2.3% yield improvement on $138M targeted revenue

$6B freight portfolio managed with monthly batch reports. Real-time yield management impossible.

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The Challenge

Why Old Dominion Freight Line Needed a Power BI Solution

$6B freight portfolio managed with monthly batch reports. Real-time yield management impossible.

The Solution

What We Built

Power BI on Oracle pricing data warehouse via Azure Synapse. Real-time lane profitability for 250 pricing analysts.

Technologies: Oracle Database, Azure Synapse, Power BI Premium

The Results

Measurable Outcomes

2.3% yield improvement on $138M targeted revenue

Unprofitable lane cycle from monthly to daily. Bid win rate up 8%.

“Freight pricing is real-time and we played it with monthly data. Power BI gave us the speed to respond same-day.”
— VP Pricing and Yield, Old Dominion Freight Line
FAQ

Transportation Power BI — Common Questions

Power BI on Oracle pricing data warehouse via Azure Synapse. Real-time lane profitability for 250 pricing analysts.
2.3% yield improvement on $138M targeted revenue. Unprofitable lane cycle from monthly to daily. Bid win rate up 8%.
Most Power BI projects of this scope are delivered in 8-16 weeks. Working dashboards appear within the first 2 weeks.
Oracle Database, Azure Synapse, Power BI Premium

Project Summary

Industry
Transportation
Location
Thomasville, NC
Key Result
2.3% yield improvement on $138M targeted revenue
Contact
VP Pricing and Yield
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